Social media has become a central part of any company looking to promote their brand, reach a bigger audience and communicate with current and potential customers. As such, social media is now required for most businesses to have in order to effectively engage with their target audience. However, it is important to understand that your business does not need to use every social media platform. Perform research to know where your target audience is and begin there. After conducting research and selecting your social media channels, create a social media strategy and decide what management tools offer the best features for managing your new accounts.

Choosing the right management tools can sometimes be quite overwhelming considering the ever-growing number of platforms available online. Additionally, many of these platforms have similar features making the task of finding the right ones even more daunting.

Below are my top 5 Social Media Management Tools:

1. Buffer

Buffer is a social media automation tool that supports several networks. By signing up for their free 14-day trial you will gain access to learning how to monitor all your social media accounts in an easy to use interface that allows you to schedule current and future posts plus gain access to Buffer’s analytic tools.

2. HootSuite

Hootsuite is also a social media automation tool that supports more than 35 global networks including WordPress, Twitter, LinkedIn, Facebook, and Instagram. Their free 30-day trial is perfect if you are just learning how to manage all of your favorite networks. Hootsuite also offers more extensive features than Buffer. Most notably, allowing users the ability to add streams from their dashboards.

3. Bit.ly

Bit.ly is nothing short of amazing for me. This platform allows users to manage and shorten URL links, customize, and finally share them across their favorite social media channels. Long gone are the days of posting an extremely long link for your audience to click on. Bit.ly also comes with a free 14-day trial period, a dashboard that allows you access to track link analytics and analyze performance insights.

4. Socedo

Socedo‘s focus is to drive demand for B2B through a generation system allowing users to qualify social media prospects with the goal of increasing company revenue. Socedo also allows you to discover and engage with your audience by inputting keywords, bios, hashtags, location, plus sending requests and newsletters to leads. It comes with a free trial period of only 7 days, but Socedo ensures that they are only a phone call away to help make the most of your free trial period.

5. Sprout Social

Sprout Social is the newest social media platform allowing users to interact with their target audience through selected social media channels and is often compared to Hootsuite. Also known as “Sprout” this platform has unique features such as individually placed sections or folders for each of your social media accounts.

Finally, keep in mind that before choosing any social media management tools you must first know who your target audience is, what you hope to accomplish through your new social media channels and understanding what social media management tool features will work best for your business.

About the Author Omayra Escobar

Passionate about technology, marketing, social media & blogging.