About

Omayra Escobar

Creator of meaningful experiences that delight.

I am a Dallas-based Digital Event Strategist (DES) AND Experiential Marketer, passionate about eVENTS, technology, social media, marketing, branding, content, and engagement. I firmly believe in creating meaningful relationships with everyone and strongly believe engagement creates opportunity.
In my current day job, I’m part of a tight-knit, talented, and dedicated in-house marketing team driven by measured results. In my role as the Marketing Events Director, I lead a team that coordinates the company’s event strategy, production, and execution. I also manage all aspects of more than 200 lead-generating trade shows and conferences annually at the partner, sponsor, and exhibitor levels. My end goal is maximizing and measuring each event’s ROI and lead gen, while achieving, and increasing, the company’s overall revenue targets.
I like to create and post content on the blog and Instagram in my spare time.
I have a healthy obsession with coffee; I’m passionately curious and always looking for the next challenge and adventure.
I also love books, photography, long-distance running, philosophy, and French fries!