Hacking and Breaking Habits: 21 days without a single cup of coffee and counting

“I am what I am today because of the choices I made yesterday,” ― Stephen R. Covey, The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change It’s been exactly 21 days since I challenged myself to take a break from coffee. But, before I tell you all about my 21-day journey (and…

Are you: A Marketing Specialist or Generalist?

 With 2017 finally here, if you’re not an established marketer yet, one of the things to ask yourself is if you should focus on your marketing career as a specialist or generalist. But what exactly do these terms mean? As a Specialist, you have professional expertise in one particular area of your chosen field. As…